Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
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ANTArA BASU
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I create products and brands,
research happenings in design and tech,
and collect facts about (almost!) everything.
I create products and brands, research happenings in design and tech, and collect facts about (almost!) everything.
I create products and brands,
research happenings in design and tech, and collect facts about (almost!) everything.
I create products and brands, research happenings in design and tech, and collect facts about (almost!) everything.
Welcome to my repository of work, ideas, daydreams and general fascinations.
Welcome to my repository of work, ideas, daydreams and general fascinations.
Welcome to my repository of work, ideas, daydreams and general fascinations.
Welcome to my repository of work, ideas, daydreams and general fascinations.
Partnering Brands, Worldwide
Brands
Partnered
Partnering Brands, Worldwide
Partnering Brands, Worldwide
Professional Services
Professional
Services
Professional Services
Professional Services
01
Product, UI & UX Design
End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.
02
Logo, Branding & Graphic Design
Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.
03
UX & Design Research
I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.
04
Communication & Copy
I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.
01
Product, UI & UX Design
End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.
02
Logo, Branding & Graphic Design
Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.
03
UX & Design Research
I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.
04
Communication & Copy
I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.
01
Product, UI & UX Design
End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.
02
Logo, Branding & Graphic Design
Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.
03
UX & Design Research
I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.
04
Communication & Copy
I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.
01
Product, UI & UX Design
End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.
02
Logo, Branding & Graphic Design
Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.
03
UX & Design Research
I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.
04
Communication & Copy
I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.
01
Product, UI & UX Design
End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.
02
Logo, Branding & Graphic Design
Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.
03
UX & Design Research
I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.
04
Communication & Copy
I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.
01
Product, UI & UX Design
End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.
02
Logo, Branding & Graphic Design
Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.
03
UX & Design Research
I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.
04
Communication & Copy
I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.
01
Product, UI & UX Design
End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.
02
Logo, Branding & Graphic Design
Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.
03
UX & Design Research
I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.
04
Communication & Copy
I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.
Writing & Research
Writing & Research
Writing & Research
Writing & Research
AI + UX: Design for Intelligent Interfaces
AI + UX: Design for Intelligent Interfaces
AI + UX: Design for Intelligent Interfaces
Published in UX Collective
Published in
UX Collective
Published in UX Collective
March 12, 2024
March 12, 2024
March 12, 2024
AI + Designers (and pretty much everyone)
AI + Designers (and pretty much everyone)
AI + Designers (and pretty much everyone)
Published in UX Collective
Published in
UX Collective
Published in UX Collective
May 11, 2022
May 11, 2022
May 11, 2022
How Art Informed My Design Career: Part 1
How Art Informed My Design Career: Part 1
How Art Informed My Design Career: Part 1
Applying a decade of learning/training in technique, process and thought
Applying a decade of learning/training in technique, process and thought
Applying a decade of learning/training in technique, process and thought
Published in Bootcamp
Published in
UX Collective
Published in Bootcamp
April 22, 2022
April 22, 2022
April 22, 2022
Happy Clients & Coworkers
Happy Clients & Coworkers
Happy Clients & Coworkers
Happy Clients & Coworkers
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.
Tanya Gijy
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.
Tanya Gijy
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.
Tanya Gijy
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.
Tanya Gijy
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.
Tanya Gijy
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.
Tanya Gijy
Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.
Rishabh Srivastava
Recognised, Featured & Certified
Recognised, Featured & Certified
Recognised, Featured & Certified
Recognised, Featured & Certified
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
Loading...
ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
Loading...
ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
Loading...
ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
Loading...
ANTArA BASU