Let's create amazing things together!

Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!

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ANTArA BASU

© Antara Basu 2025

I create products and brands,

research happenings in design and tech,

and collect facts about (almost!) everything.

I create products and brands, research happenings in design and tech, and collect facts about (almost!) everything.

I create products and brands,

research happenings in design and tech, and collect facts about (almost!) everything.

I create products and brands, research happenings in design and tech, and collect facts about (almost!) everything.

Welcome to my repository of work, ideas, daydreams and general fascinations.

Welcome to my repository of work, ideas, daydreams and general fascinations.

Welcome to my repository of work, ideas, daydreams and general fascinations.

Welcome to my repository of work, ideas, daydreams and general fascinations.

Professional Services

Professional

Services

Professional Services

Professional Services

01

Product, UI & UX Design

Responsive website design created by Antara Basu

End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.

02

Logo, Branding & Graphic Design

TiLT by Fratelli Wines designed by Antara Basu

Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.

03

UX & Design Research

Research driven design

I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.

04

Communication & Copy

Content, copy and brand communication

I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.

01

Product, UI & UX Design

Responsive website design created by Antara Basu

End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.

02

Logo, Branding & Graphic Design

TiLT by Fratelli Wines designed by Antara Basu

Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.

03

UX & Design Research

Research driven design

I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.

04

Communication & Copy

Content, copy and brand communication

I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.

01

Product, UI & UX Design

Responsive website design created by Antara Basu

End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.

02

Logo, Branding & Graphic Design

TiLT by Fratelli Wines designed by Antara Basu

Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.

03

UX & Design Research

Research driven design

I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.

04

Communication & Copy

Content, copy and brand communication

I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.

01

Product, UI & UX Design

Responsive website design created by Antara Basu

End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.

02

Logo, Branding & Graphic Design

TiLT by Fratelli Wines designed by Antara Basu

Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.

03

UX & Design Research

Research driven design

I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.

04

Communication & Copy

Content, copy and brand communication

I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.

01

Product, UI & UX Design

Responsive website design created by Antara Basu

End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.

02

Logo, Branding & Graphic Design

TiLT by Fratelli Wines designed by Antara Basu

Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.

03

UX & Design Research

Research driven design

I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.

04

Communication & Copy

Content, copy and brand communication

I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.

01

Product, UI & UX Design

Responsive website design created by Antara Basu

End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.

02

Logo, Branding & Graphic Design

TiLT by Fratelli Wines designed by Antara Basu

Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.

03

UX & Design Research

Research driven design

I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.

04

Communication & Copy

Content, copy and brand communication

I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.

01

Product, UI & UX Design

Responsive website design created by Antara Basu

End-to-end Product Design solutions for user-friendly interfaces and experiences that balance user needs and business goals. Conceptualised, designed, refined and deployed superfast through No-Code and AI-assisted code.

02

Logo, Branding & Graphic Design

TiLT by Fratelli Wines designed by Antara Basu

Powerful brands are built on strong fundamentals. Don't sweat it though – I have a decade of experience creating powerful brands and equipping them with the right design toolkit to thrive in the market.

03

UX & Design Research

Research driven design

I love using my analytical mind to question everything. My design outcomes are informed by targeted audits and research that highlights user and design insights to holistically and iteratively upgrade products to the next level.

04

Communication & Copy

Content, copy and brand communication

I write my own content, copy and brand communication. That means you get compelling and marketable brand messaging and tonality development that lives in harmony within the brand ecosystem.

Partnering Brands, Worldwide

Brands

Partnered

Partnering Brands, Worldwide

Partnering Brands, Worldwide

Writing & Research

Writing & Research

Writing & Research

Writing & Research

AI + UX: Design for Intelligent Interfaces

AI + UX: Design for Intelligent Interfaces

AI + UX: Design for Intelligent Interfaces

Published in UX Collective

Published in

UX Collective

Published in UX Collective

March 12, 2024

March 12, 2024

March 12, 2024

How Art Informed My Design Career: Part 1

How Art Informed My Design Career: Part 1

How Art Informed My Design Career: Part 1

Applying a decade of learning/training in technique, process and thought

Applying a decade of learning/training in technique, process and thought

Applying a decade of learning/training in technique, process and thought

Published in Bootcamp

Published in

UX Collective

Published in Bootcamp

April 22, 2022

April 22, 2022

April 22, 2022

Happy Clients & Coworkers

Happy Clients & Coworkers

Happy Clients & Coworkers

Happy Clients & Coworkers

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.

Tanya Gijy

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.

Tanya Gijy

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.

Tanya Gijy

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.

Tanya Gijy

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.

Tanya Gijy

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Antara is meticulous and highly organised, with a strong sense of modern design. She approaches every task with clarity, structure, and thoughtful reasoning. Her awareness of design trends and AI tools makes her work consistently fresh and reliable.

Tanya Gijy

Antara starts by digging into how people actually interact with a product. Once she’s got that picture, her design work falls into place—clean, intuitive, and unmistakably user-centred. It’s that upfront focus on real behaviour that makes her stand out.

Rishabh Srivastava

Recognised, Featured & Certified

Recognised, Featured & Certified

Recognised, Featured & Certified

Recognised, Featured & Certified

Branding (Gold)

Branding (Gold)

Branding (Gold)

Branding (Gold)

Indigo Design Awards 2023

Indigo Design Awards 2023

Indigo Design Awards 2023

SLK Software

SLK Software

SLK Software

Awarded to Team

Awarded to Team

Awarded to Team

Best Website & UX

Best Website & UX

Best Website & UX

Best Website & UX

IMA Impact Awards 2022

IMA Impact Awards 2022

IMA Impact Awards 2022

SLK Software

SLK Software

SLK Software

Awarded to Team

Awarded to Team

Awarded to Team

Branding - (Bronze)

Branding (Bronze)

Branding (Bronze)

Branding (Bronze)

e4m India Design Excellence

Awards 2022

e4m India Design

Excellence Awards 2022

e4m India Design

Excellence Awards 2022

e4m India Design

Excellence Awards 2022

SLK Software

SLK Software

SLK Software

Awarded to Team

Awarded to Team

Awarded to Team

Packaging Design

Packaging Design

Packaging Design

Packaging Design

International Canned Wine

Competition 2021

International Canned Wine

Competition 2021

International Canned Wine

Competition 2021

TiLT

TiLT

TiLT

Awarded to Antara Basu

Awarded to Antara Basu

Awarded to Antara Basu

Featured Writer

Featured Writer

Featured Writer

Featured Writer

UX Collective

UX Collective

UX Collective

Antara Basu

Antara Basu

Antara Basu

Featured Writer

Featured Writer

Featured Writer

Featured Writer

Bootcamo by UX Collective

Bootcamp

by UX Collective

Bootcamp

by UX Collective

Bootcamp

by UX Collective

Antara Basu

Antara Basu

Antara Basu

Certified

Practitioner

Certified

Practitioner

Certified

Practitioner

Certified

Practitioner

IBM Enterprise Design Thinking

IBM Enterprise Design

Thinking

IBM Enterprise Design

Thinking

IBM Enterprise Design

Thinking

Antara Basu

Antara Basu

Antara Basu

Let's create amazing things together!

Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!

The more you know…

Loading...

ANTArA BASU

© Antara Basu 2025

Let's create amazing things together!

Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!

The more you know…

Loading...

ANTArA BASU

© Antara Basu 2025

Let's create amazing things together!

Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!

The more you know…

Loading...

ANTArA BASU

© Antara Basu 2025

Let's create amazing things together!

Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!

The more you know…

Loading...

ANTArA BASU

© Antara Basu 2025