Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
Loading...
ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
DEFOG
DEFOG
DEFOG
DEFOG
Experience
Experience
Experience
Interface
Interface
Interface
Brand
Brand
Brand
Role
Role
Role
Creative Director
Creative Director
Creative Director
Client
Client
Client
Defog.ai
Defog.ai
Defog.ai
Year
Year
Year
2025
2025
2025
Experience
Interface
Brand
Role
Creative Director
Client
Defog.ai
Year
2025
The Brief
The Brief
The Brief
The Brief
A Next-Gen Tech Startup
A Next-Gen Tech Startup
A Next-Gen Tech Startup
A Next-Gen Tech Startup
As a Fractal Analytics company, Asper.ai uses data to enable
interconnected and automated decisioning for businesses to grow into adaptive intelligent enterprises. The startup achieves this through their AI-enabled platforms that are designed to enhance enterprise supply chain, grow revenue, and drive strategic business capabilities.
As a Fractal Analytics company, Asper.ai uses data to enable
interconnected and automated decisioning for businesses to grow into adaptive intelligent enterprises. The startup achieves this through their AI-enabled platforms that are designed to enhance enterprise supply chain, grow revenue, and drive strategic business capabilities.
As a Fractal Analytics company, Asper.ai uses data to enable
interconnected and automated decisioning for businesses to grow into adaptive intelligent enterprises. The startup achieves this through their AI-enabled platforms that are designed to enhance enterprise supply chain, grow revenue, and drive strategic business capabilities.
As a Fractal Analytics company, Asper.ai uses data to enable
interconnected and automated decisioning for businesses to grow into adaptive intelligent enterprises. The startup achieves this through their AI-enabled platforms that are designed to enhance enterprise supply chain, grow revenue, and drive strategic business capabilities.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The project involved a complete brand facelift- from a new name, to a logo and brand identity redesign, to a design system and responsive and immersive website experience in line with a future-ready AI tech startup.
The Intervention
The Intervention
The Intervention
The Intervention
Making Our Mark
Making Our Mark
Making Our Mark
Making Our Mark
Asper.ai is a new company with big dreams and solid backing, aiming for an IPO within its first 5 years of operation. It was exciting to be a part of a story such as this and to have made our mark on the design and communication of the brand, from top to toe.
Asper.ai is a new company with big dreams and solid backing, aiming for an IPO within its first 5 years of operation. It was exciting to be a part of a story such as this and to have made our mark on the design and communication of the brand, from top to toe.
Asper.ai is a new company with big dreams and solid backing, aiming for an IPO within its first 5 years of operation. It was exciting to be a part of a story such as this and to have made our mark on the design and communication of the brand, from top to toe.
Asper.ai is a new company with big dreams and solid backing, aiming for an IPO within its first 5 years of operation. It was exciting to be a part of a story such as this and to have made our mark on the design and communication of the brand, from top to toe.
During a year when every other new startup was trying to get in on the AI rush, our aim was to make Asper.ai stand out from the crowd. The brand follows a minimal design language, maintaining focus on the brand motif that reflects interconnectedness and growth. The design language is designed to build micro-narratives that bridge businesses with end consumers, highlighting the supply chain from macro to micro scales.
During a year when every other new startup was trying to get in on the AI rush, our aim was to make Asper.ai stand out from the crowd. The brand follows a minimal design language, maintaining focus on the brand motif that reflects interconnectedness and growth. The design language is designed to build micro-narratives that bridge businesses with end consumers, highlighting the supply chain from macro to micro scales.
During a year when every other new startup was trying to get in on the AI rush, our aim was to make Asper.ai stand out from the crowd. The brand follows a minimal design language, maintaining focus on the brand motif that reflects interconnectedness and growth. The design language is designed to build micro-narratives that bridge businesses with end consumers, highlighting the supply chain from macro to micro scales.
During a year when every other new startup was trying to get in on the AI rush, our aim was to make Asper.ai stand out from the crowd. The brand follows a minimal design language, maintaining focus on the brand motif that reflects interconnectedness and growth. The design language is designed to build micro-narratives that bridge businesses with end consumers, highlighting the supply chain from macro to micro scales.
