Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
Loading...
ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
TiLT
TiLT
TiLT
TiLT
Experience
Experience
Experience
Interface
Interface
Interface
Brand
Brand
Brand
Role
Role
Role
Creative Director
Creative Director
Creative
Director
In-house
In-house
In-house
Fratelli Vineyards
Fratelli Vineyards
Fratelli
Vineyards
Year
Year
Year
2020
2020
2020
Experience
Interface
Brand
Role
Creative Director
In-house
Fratelli Vineyards
Year
2020
The Brief
The Brief
The Brief
The Brief
India's First Wine in a Can
India's First Wine in a Can
India's First Wine in a Can
India's First Wine in a Can
The key for this disruptive product was to detach wine from its rigid image, appeal to younger, brand conscious and informed drinkers, and bring canned wine to India. While the Indian market had affordable wines targeted to younger audiences, these often tended towards an inauthenticity in the product, fortified with ethanol and labelled "wine" for a cool factor.
The key for this disruptive product was to detach wine from its rigid image, appeal to younger, brand conscious and informed drinkers, and bring canned wine to India. While the Indian market had affordable wines targeted to younger audiences, these often tended towards an inauthenticity in the product, fortified with ethanol and labelled "wine" for a cool factor.
The key for this disruptive product was to detach wine from its rigid image, appeal to younger, brand conscious and informed drinkers, and bring canned wine to India. While the Indian market had affordable wines targeted to younger audiences, these often tended towards an inauthenticity in the product, fortified with ethanol and labelled "wine" for a cool factor.
The key for this disruptive product was to detach wine from its rigid image, appeal to younger, brand conscious and informed drinkers, and bring canned wine to India. While the Indian market had affordable wines targeted to younger audiences, these often tended towards an inauthenticity in the product, fortified with ethanol and labelled "wine" for a cool factor.
The years 2019-20 saw an over 200% growth in the global canned wine market. Fratelli saw tremendous potential in the Indian market for this new, exciting and portable form facto. Quite importantly, nobody had done it yet.
The years 2019-20 saw an over 200% growth in the global canned wine market. Fratelli saw tremendous potential in the Indian market for this new, exciting and portable form facto. Quite importantly, nobody had done it yet.
The years 2019-20 saw an over 200% growth in the global canned wine market. Fratelli saw tremendous potential in the Indian market for this new, exciting and portable form facto. Quite importantly, nobody had done it yet.
The years 2019-20 saw an over 200% growth in the global canned wine market. Fratelli saw tremendous potential in the Indian market for this new, exciting and portable form facto. Quite importantly, nobody had done it yet.
The Intervention
The Intervention
The Intervention
The Intervention
Lockdown Labour of Love
Lockdown Labour of Love
Lockdown Labour of Love
Lockdown Labour of Love
Created during the 2020 Covid lockdown, the project went from project to market in the space of 4 months. As a solo project carried out under advisorship of company leaders, the decisions made covered everything from the SKUs, the logo, and even the production line. In complete honesty, there are simply too many details to the process than would fit into a single project page, so I invite you to reach out and ask me about it anytime.
Created during the 2020 Covid lockdown, the project went from project to market in the space of 4 months. As a solo project carried out under advisorship of company leaders, the decisions made covered everything from the SKUs, the logo, and even the production line. In complete honesty, there are simply too many details to the process than would fit into a single project page, so I invite you to reach out and ask me about it anytime.
Created during the 2020 Covid lockdown, the project went from project to market in the space of 4 months. As a solo project carried out under advisorship of company leaders, the decisions made covered everything from the SKUs, the logo, and even the production line. In complete honesty, there are simply too many details to the process than would fit into a single project page, so I invite you to reach out and ask me about it anytime.
Created during the 2020 Covid lockdown, the project went from project to market in the space of 4 months. As a solo project carried out under advisorship of company leaders, the decisions made covered everything from the SKUs, the logo, and even the production line. In complete honesty, there are simply too many details to the process than would fit into a single project page, so I invite you to reach out and ask me about it anytime.
An internationally awarded product, TiLT was created to tick the boxes of affordability, approachability and quality, all while being utterly trendsetting and instagrammable. Our goal was to create a beautiful and convenient drink that catches attention, challenges opinions, tastes great, and stands toe-to-toe with high quality labels.
An internationally awarded product, TiLT was created to tick the boxes of affordability, approachability and quality, all while being utterly trendsetting and instagrammable. Our goal was to create a beautiful and convenient drink that catches attention, challenges opinions, tastes great, and stands toe-to-toe with high quality labels.
An internationally awarded product, TiLT was created to tick the boxes of affordability, approachability and quality, all while being utterly trendsetting and instagrammable. Our goal was to create a beautiful and convenient drink that catches attention, challenges opinions, tastes great, and stands toe-to-toe with high quality labels.
An internationally awarded product, TiLT was created to tick the boxes of affordability, approachability and quality, all while being utterly trendsetting and instagrammable. Our goal was to create a beautiful and convenient drink that catches attention, challenges opinions, tastes great, and stands toe-to-toe with high quality labels.
The Outcome
The Outcome
The Outcome
The Outcome
Hard Work Pays Off
Hard Work Pays Off
Hard Work Pays Off
Hard Work Pays Off
Not only has TiLT been well received by young Indians, it even earned a feature on French national television, and has won multiple awards in the years since. I was honoured to receive the Packaging Design Award for the 4-SKU range at the 2021 International Canned Wine Awards, an annual event that recognises achievements in the burgeoning canned wine segment worldwide.
Not only has TiLT been well received by young Indians, it even earned a feature on French national television, and has won multiple awards in the years since. I was honoured to receive the Packaging Design Award for the 4-SKU range at the 2021 International Canned Wine Awards, an annual event that recognises achievements in the burgeoning canned wine segment worldwide.
Not only has TiLT been well received by young Indians, it even earned a feature on French national television, and has won multiple awards in the years since. I was honoured to receive the Packaging Design Award for the 4-SKU range at the 2021 International Canned Wine Awards, an annual event that recognises achievements in the burgeoning canned wine segment worldwide.
Not only has TiLT been well received by young Indians, it even earned a feature on French national television, and has won multiple awards in the years since. I was honoured to receive the Packaging Design Award for the 4-SKU range at the 2021 International Canned Wine Awards, an annual event that recognises achievements in the burgeoning canned wine segment worldwide.
TiLT has been a cornerstone in my growth and achievements as a designer. It was a learning experience like no other- from creating a complete brand, product and packaging design from scratch, taking it from concept to production, and finally to market, and seeing its positive global impact as well as its impact on the company's long term prospectus.
TiLT has been a cornerstone in my growth and achievements as a designer. It was a learning experience like no other- from creating a complete brand, product and packaging design from scratch, taking it from concept to production, and finally to market, and seeing its positive global impact as well as its impact on the company's long term prospectus.
TiLT has been a cornerstone in my growth and achievements as a designer. It was a learning experience like no other- from creating a complete brand, product and packaging design from scratch, taking it from concept to production, and finally to market, and seeing its positive global impact as well as its impact on the company's long term prospectus.
TiLT has been a cornerstone in my growth and achievements as a designer. It was a learning experience like no other- from creating a complete brand, product and packaging design from scratch, taking it from concept to production, and finally to market, and seeing its positive global impact as well as its impact on the company's long term prospectus.
