Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
Loading...
ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
SLK Software
SLK
Software
SLK Software
SLK Software
Experience
Experience
Experience
Interface
Interface
Interface
Brand
Brand
Brand
Role
Role
Role
Product Designer
Product Designer
Product Designer
Client
Client
Client
SLK Software
SLK Software
SLK Software
Year
Year
Year
2022
2022
2022
Experience
Interface
Brand
Role
Product Designer
Client
SLK Software
Year
2022
The Brief
The Brief
The Brief
The Brief
Future-first Repositioning
Future-first Repositioning
Future-first Repositioning
Future-first Repositioning
The project aimed to change and upgrade the perception of the brand, reimagining SLK Software as an Automation, Analytics, and AI-first organisation.
The project aimed to change and upgrade the perception of the brand, reimagining SLK Software as an Automation, Analytics, and AI-first organisation.
The project aimed to change and upgrade the perception of the brand, reimagining SLK Software as an Automation, Analytics, and AI-first organisation.
The project aimed to change and upgrade the perception of the brand, reimagining SLK Software as an Automation, Analytics, and AI-first organisation.
The new era of SLK Software explores the realm of ‘possible futures’ – rather than ‘probable futures’. This means, every solution created can transform in the way their clients do business. This ‘Futures Thinking’ approach defines SLK's new positioning.
The new era of SLK Software explores the realm of ‘possible futures’ – rather than ‘probable futures’. This means, every solution created can transform in the way their clients do business. This ‘Futures Thinking’ approach defines SLK's new positioning.
The new era of SLK Software explores the realm of ‘possible futures’ – rather than ‘probable futures’. This means, every solution created can transform in the way their clients do business. This ‘Futures Thinking’ approach defines SLK's new positioning.
The new era of SLK Software explores the realm of ‘possible futures’ – rather than ‘probable futures’. This means, every solution created can transform in the way their clients do business. This ‘Futures Thinking’ approach defines SLK's new positioning.
The Intervention
The Intervention
The Intervention
The Intervention
Reimagining a Legacy
Reimagining a Legacy
Reimagining a Legacy
Reimagining a Legacy
Our primary research helped us understand the current perception of this legacy Indian brand, allowing us to draw a clear comparison between how the brand wished to be perceived and how it was currently perceived. Its earlier avatar, bearing the persona of a respected B2B software company, evoked a past technological era. Our reimagined identity drives home its technological excellence as a national leader in automation software, proudly grounded by its heritage.
Our primary research helped us understand the current perception of this legacy Indian brand, allowing us to draw a clear comparison between how the brand wished to be perceived and how it was currently perceived. Its earlier avatar, bearing the persona of a respected B2B software company, evoked a past technological era. Our reimagined identity drives home its technological excellence as a national leader in automation software, proudly grounded by its heritage.
Our primary research helped us understand the current perception of this legacy Indian brand, allowing us to draw a clear comparison between how the brand wished to be perceived and how it was currently perceived. Its earlier avatar, bearing the persona of a respected B2B software company, evoked a past technological era. Our reimagined identity drives home its technological excellence as a national leader in automation software, proudly grounded by its heritage.
Our primary research helped us understand the current perception of this legacy Indian brand, allowing us to draw a clear comparison between how the brand wished to be perceived and how it was currently perceived. Its earlier avatar, bearing the persona of a respected B2B software company, evoked a past technological era. Our reimagined identity drives home its technological excellence as a national leader in automation software, proudly grounded by its heritage.
This award-winning website was created in line with the new brand positioning to drive home that SLK Software are:
- A Futures-Thinking technology company
- Experts in AI, Automation and business reimagination
- A strategic value-creation partner
- A future-forward, customer centric organisation
This award-winning website was created in line with the new brand positioning to drive home that SLK Software are:
- A Futures-Thinking technology company
- Experts in AI, Automation and business reimagination
- A strategic value-creation partner
- A future-forward, customer centric organisation
This award-winning website was created in line with the new brand positioning to drive home that SLK Software are:
- A Futures-Thinking technology company
- Experts in AI, Automation and business reimagination
- A strategic value-creation partner
- A future-forward, customer centric organisation
This award-winning website was created in line with the new brand positioning to drive home that SLK Software are:
- A Futures-Thinking technology company
- Experts in AI, Automation and business reimagination
- A strategic value-creation partner
- A future-forward, customer centric organisation
The Outcome
The Outcome
The Outcome
The Outcome
Enabling Possible Futures
Enabling Possible Futures
Enabling Possible Futures
Enabling Possible Futures
Our journey culminated in a web experience powered by a fluidic design system that is infinitely flexible and denotes possible futures that SLK Software brings its clients. It is set apart by its:
Fluidic lines - A versatile element that echoes SLK's vision of the future: innovative, dynamic, scalable.
Imagery - Abstract, vibrant and dynamic visuals that stand out in the crowd and instantly grab your attention.
Our journey culminated in a web experience powered by a fluidic design system that is infinitely flexible and denotes possible futures that SLK Software brings its clients. It is set apart by its:
Fluidic lines - A versatile element that echoes SLK's vision of the future: innovative, dynamic, scalable.
Imagery - Abstract, vibrant and dynamic visuals that stand out in the crowd and instantly grab your attention.
Our journey culminated in a web experience powered by a fluidic design system that is infinitely flexible and denotes possible futures that SLK Software brings its clients. It is set apart by its:
Fluidic lines - A versatile element that echoes SLK's vision of the future: innovative, dynamic, scalable.
Imagery - Abstract, vibrant and dynamic visuals that stand out in the crowd and instantly grab your attention.
Our journey culminated in a web experience powered by a fluidic design system that is infinitely flexible and denotes possible futures that SLK Software brings its clients. It is set apart by its:
Fluidic lines - A versatile element that echoes SLK's vision of the future: innovative, dynamic, scalable.
Imagery - Abstract, vibrant and dynamic visuals that stand out in the crowd and instantly grab your attention.
