Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
Loading...
ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
Loading...
ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
SOUL SPRING
SOUL
SPRING
SOUL SPRING
SOUL SPRING
Experience
Experience
Experience
Interface
Interface
Interface
Brand
Brand
Brand
Role
Role
Role
Design Lead
Design Lead
Design Lead
Client
Client
Client
Soul Spring Wellness
Soul Spring
Wellness
Soul Spring Wellness
Year
Year
Year
2023
2023
2023
Experience
Interface
Brand
Role
Design Lead
Client
Soul Spring Wellness
Year
2023
The Brief
The Brief
The Brief
The Brief
A Science of Wellbeing
A Science of Wellbeing
A Science of Wellbeing
A Science of Wellbeing
‘Wellbeing’ is often addressed as the absence of diseases. But in practice, it is the journey of the mind and body on its way to renewal.
‘Wellbeing’ is often addressed as the absence of diseases. But in practice, it is the journey of the mind and body on its way to renewal.
‘Wellbeing’ is often addressed as the absence of diseases. But in practice, it is the journey of the mind and body on its way to renewal.
‘Wellbeing’ is often addressed as the absence of diseases. But in practice, it is the journey of the mind and body on its way to renewal.
Our journey through life is filled with experiences of transition and change; a process that ensures a continuous renewal of our mind and body. This experience of transition teaches us about the Self and influences the way we view our wellbeing.
Our journey through life is filled with experiences of transition and change; a process that ensures a continuous renewal of our mind and body. This experience of transition teaches us about the Self and influences the way we view our wellbeing.
Our journey through life is filled with experiences of transition and change; a process that ensures a continuous renewal of our mind and body. This experience of transition teaches us about the Self and influences the way we view our wellbeing.
Our journey through life is filled with experiences of transition and change; a process that ensures a continuous renewal of our mind and body. This experience of transition teaches us about the Self and influences the way we view our wellbeing.
Through it’s new design philosophy, Soul Spring celebrates the beauty of transition, and the epic journeys each one of us makes in search of renewal.
Through it’s new design philosophy, Soul Spring celebrates the beauty of transition, and the epic journeys each one of us makes in search of renewal.
Through it’s new design philosophy, Soul Spring celebrates the beauty of transition, and the epic journeys each one of us makes in search of renewal.
Through it’s new design philosophy, Soul Spring celebrates the beauty of transition, and the epic journeys each one of us makes in search of renewal.
The Intervention
The Intervention
The Intervention
The Intervention
New Partnerships
New Partnerships
New Partnerships
New Partnerships
This project presented the an opportunity to experiment with AI generated brand imagery and understand its scope for the future. We took the brand away from run-of-the-mill healthcare and holistic wellness, to a more self assured positioning. The dreamy visual language lends a spiritual and ethereal tone, setting Soul Spring apart from competitors.
This project presented the an opportunity to experiment with AI generated brand imagery and understand its scope for the future. We took the brand away from run-of-the-mill healthcare and holistic wellness, to a more self assured positioning. The dreamy visual language lends a spiritual and ethereal tone, setting Soul Spring apart from competitors.
This project presented the an opportunity to experiment with AI generated brand imagery and understand its scope for the future. We took the brand away from run-of-the-mill healthcare and holistic wellness, to a more self assured positioning. The dreamy visual language lends a spiritual and ethereal tone, setting Soul Spring apart from competitors.
This project presented the an opportunity to experiment with AI generated brand imagery and understand its scope for the future. We took the brand away from run-of-the-mill healthcare and holistic wellness, to a more self assured positioning. The dreamy visual language lends a spiritual and ethereal tone, setting Soul Spring apart from competitors.
The outcome echoed a carefully constructed self image and reflection of Soul Spring - the world Soul Spring presents to it's clients and the world clients experience thereafter. While AI generated imagery has since taken on a life of its own, the project allowed us the creative license to design something that hadn't been done before, as well as an early taste of working with AI.
The outcome echoed a carefully constructed self image and reflection of Soul Spring - the world Soul Spring presents to it's clients and the world clients experience thereafter. While AI generated imagery has since taken on a life of its own, the project allowed us the creative license to design something that hadn't been done before, as well as an early taste of working with AI.
The outcome echoed a carefully constructed self image and reflection of Soul Spring - the world Soul Spring presents to it's clients and the world clients experience thereafter. While AI generated imagery has since taken on a life of its own, the project allowed us the creative license to design something that hadn't been done before, as well as an early taste of working with AI.
The outcome echoed a carefully constructed self image and reflection of Soul Spring - the world Soul Spring presents to it's clients and the world clients experience thereafter. While AI generated imagery has since taken on a life of its own, the project allowed us the creative license to design something that hadn't been done before, as well as an early taste of working with AI.
Extending the Partnership
Extending the Partnership
Extending the Partnership
Extending the Partnership
The Orb: A Logo Concept
The Orb: A Logo Concept
The Orb: A Logo Concept
The Orb: A Logo Concept
A logo concept was created in the course of this project, customised to Soul Spring's brand new identity and positioning, and encompassing all of Soul Spring's service offerings.
A logo concept was created in the course of this project, customised to Soul Spring's brand new identity and positioning, and encompassing all of Soul Spring's service offerings.
A logo concept was created in the course of this project, customised to Soul Spring's brand new identity and positioning, and encompassing all of Soul Spring's service offerings.
A logo concept was created in the course of this project, customised to Soul Spring's brand new identity and positioning, and encompassing all of Soul Spring's service offerings.
The concept drew on the circle, as one of the most prevailing blueprints in nature. The Circle can be seen in all corners of creation: from the smallest cells in our bodies to entire planets and the layers they are made of. The universe seems to repeat it like a mantra.
The concept drew on the circle, as one of the most prevailing blueprints in nature. The Circle can be seen in all corners of creation: from the smallest cells in our bodies to entire planets and the layers they are made of. The universe seems to repeat it like a mantra.
The concept drew on the circle, as one of the most prevailing blueprints in nature. The Circle can be seen in all corners of creation: from the smallest cells in our bodies to entire planets and the layers they are made of. The universe seems to repeat it like a mantra.
The concept drew on the circle, as one of the most prevailing blueprints in nature. The Circle can be seen in all corners of creation: from the smallest cells in our bodies to entire planets and the layers they are made of. The universe seems to repeat it like a mantra.
The Orb illustrates the nature of life itself, the inescapable movement of the wheel of time that moves us forward, the ebb and flow of our consciousness, and the unique energy within each of us. It symbolises our positivity, our energy flow, and all the dynamic emotions and sensations that make us human.
The Orb illustrates the nature of life itself, the inescapable movement of the wheel of time that moves us forward, the ebb and flow of our consciousness, and the unique energy within each of us. It symbolises our positivity, our energy flow, and all the dynamic emotions and sensations that make us human.
The Orb illustrates the nature of life itself, the inescapable movement of the wheel of time that moves us forward, the ebb and flow of our consciousness, and the unique energy within each of us. It symbolises our positivity, our energy flow, and all the dynamic emotions and sensations that make us human.
The Orb illustrates the nature of life itself, the inescapable movement of the wheel of time that moves us forward, the ebb and flow of our consciousness, and the unique energy within each of us. It symbolises our positivity, our energy flow, and all the dynamic emotions and sensations that make us human.
