Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
Loading...
ANTArA BASU
Let's create amazing things together!
Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!
The more you know…
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ANTArA BASU
MINERVA
MINERVA
MINERVA
MINERVA
Experience
Experience
Experience
Interface
Interface
Interface
Brand
Brand
Brand
Role
Role
Role
Design Lead
Design Lead
Design Lead
Client
Client
Client
Minerva Groupe
Minerva Groupe
Minerva Groupe
Year
Year
Year
2024
2024
2024
Experience
Interface
Brand
Role
Design Lead
Client
Minerva Group
Year
2024
The Brief
The Brief
The Brief
The Brief
The Holistic Incubator
The Holistic Incubator
The Holistic Incubator
The Holistic Incubator
The Minerva Group was founded in 2019 with a vision of becoming an incubator for innovative projects that support holistic well-being, healthy longevity, and the nurturing of human potential. Its portfolio is comprised of established companies that are leading innovation and sustainable progress in different dimensions of this vision.
The Minerva Group was founded in 2019 with a vision of becoming an incubator for innovative projects that support holistic well-being, healthy longevity, and the nurturing of human potential. Its portfolio is comprised of established companies that are leading innovation and sustainable progress in different dimensions of this vision.
The Minerva Group was founded in 2019 with a vision of becoming an incubator for innovative projects that support holistic well-being, healthy longevity, and the nurturing of human potential. Its portfolio is comprised of established companies that are leading innovation and sustainable progress in different dimensions of this vision.
The Minerva Group was founded in 2019 with a vision of becoming an incubator for innovative projects that support holistic well-being, healthy longevity, and the nurturing of human potential. Its portfolio is comprised of established companies that are leading innovation and sustainable progress in different dimensions of this vision.
Led by a team of highly experienced exited founders, entrepreneuers, doctors, and a former monk, Minerva Groupe is committed to creating global positive impact, while working with conscious entrepreneurs that share this dream.
Led by a team of highly experienced exited founders, entrepreneuers, doctors, and a former monk, Minerva Groupe is committed to creating global positive impact, while working with conscious entrepreneurs that share this dream.
Led by a team of highly experienced exited founders, entrepreneuers, doctors, and a former monk, Minerva Groupe is committed to creating global positive impact, while working with conscious entrepreneurs that share this dream.
Led by a team of highly experienced exited founders, entrepreneuers, doctors, and a former monk, Minerva Groupe is committed to creating global positive impact, while working with conscious entrepreneurs that share this dream.




The Intervention
The Intervention
The Intervention
The Intervention
A Poetry of Imperfection
A Poetry of Imperfection
A Poetry of Imperfection
A Poetry of Imperfection
The reimagined website for the next stage in the journey of Minerva Groupe is insipired by the "Poetry of Imperfection". It speaks to the imperfect nature of our quest for wellness - an ongoing process in which we learn to love our imperfections - as we get healthier, improve and learn along the way.
The reimagined website for the next stage in the journey of Minerva Groupe is insipired by the "Poetry of Imperfection". It speaks to the imperfect nature of our quest for wellness - an ongoing process in which we learn to love our imperfections - as we get healthier, improve and learn along the way.
The reimagined website for the next stage in the journey of Minerva Groupe is insipired by the "Poetry of Imperfection". It speaks to the imperfect nature of our quest for wellness - an ongoing process in which we learn to love our imperfections - as we get healthier, improve and learn along the way.
The reimagined website for the next stage in the journey of Minerva Groupe is insipired by the "Poetry of Imperfection". It speaks to the imperfect nature of our quest for wellness - an ongoing process in which we learn to love our imperfections - as we get healthier, improve and learn along the way.
The visual language draws from the Wabi-sabi ideology - Japanese aesthetic and world view that encourages people to find beauty in imperfection, impermanence, and simplicity.
The visual language draws from the Wabi-sabi ideology - Japanese aesthetic and world view that encourages people to find beauty in imperfection, impermanence, and simplicity.
The visual language draws from the Wabi-sabi ideology - Japanese aesthetic and world view that encourages people to find beauty in imperfection, impermanence, and simplicity.
The visual language draws from the Wabi-sabi ideology - Japanese aesthetic and world view that encourages people to find beauty in imperfection, impermanence, and simplicity.



