Let's create amazing things together!

Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!

The more you know…

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ANTArA BASU

© Antara Basu 2025

Let's create amazing things together!

Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!

The more you know…

Loading...

ANTArA BASU

© Antara Basu 2025

Let's create amazing things together!

Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!

The more you know…

Loading...

ANTArA BASU

© Antara Basu 2025

Let's create amazing things together!

Do you need a brand partner or product designer to bring your vision to life, a bunch of mostly useful facts, or just a chat? Reach out and let's talk!

The more you know…

Loading...

ANTArA BASU

© Antara Basu 2025

MINERVA

MINERVA

MINERVA

MINERVA

Experience

Experience

Experience

Interface

Interface

Interface

Brand

Brand

Brand

Role

Role

Role

Design Lead

Design Lead

Design Lead

Client

Client

Client

Minerva Groupe

Minerva Groupe

Minerva Groupe

Year

Year

Year

2024

2024

2024

Experience

Interface

Brand

Role

Design Lead

Client

Minerva Group

Year

2024

The Brief

The Brief

The Brief

The Brief

The Holistic Incubator

The Holistic Incubator

The Holistic Incubator

The Holistic Incubator

The Minerva Group was founded in 2019 with a vision of becoming an incubator for innovative projects that support holistic well-being, healthy longevity, and the nurturing of human potential. Its portfolio is comprised of established companies that are leading innovation and sustainable progress in different dimensions of this vision.

The Minerva Group was founded in 2019 with a vision of becoming an incubator for innovative projects that support holistic well-being, healthy longevity, and the nurturing of human potential. Its portfolio is comprised of established companies that are leading innovation and sustainable progress in different dimensions of this vision.

The Minerva Group was founded in 2019 with a vision of becoming an incubator for innovative projects that support holistic well-being, healthy longevity, and the nurturing of human potential. Its portfolio is comprised of established companies that are leading innovation and sustainable progress in different dimensions of this vision.

The Minerva Group was founded in 2019 with a vision of becoming an incubator for innovative projects that support holistic well-being, healthy longevity, and the nurturing of human potential. Its portfolio is comprised of established companies that are leading innovation and sustainable progress in different dimensions of this vision.

Led by a team of highly experienced exited founders, entrepreneuers, doctors, and a former monk, Minerva Groupe is committed to creating global positive impact, while working with conscious entrepreneurs that share this dream.

Led by a team of highly experienced exited founders, entrepreneuers, doctors, and a former monk, Minerva Groupe is committed to creating global positive impact, while working with conscious entrepreneurs that share this dream.

Led by a team of highly experienced exited founders, entrepreneuers, doctors, and a former monk, Minerva Groupe is committed to creating global positive impact, while working with conscious entrepreneurs that share this dream.

Led by a team of highly experienced exited founders, entrepreneuers, doctors, and a former monk, Minerva Groupe is committed to creating global positive impact, while working with conscious entrepreneurs that share this dream.

The Intervention

The Intervention

The Intervention

The Intervention

A Poetry of Imperfection

A Poetry of Imperfection

A Poetry of Imperfection

A Poetry of Imperfection

The reimagined website for the next stage in the journey of Minerva Groupe is insipired by the "Poetry of Imperfection". It speaks to the imperfect nature of our quest for wellness - an ongoing process in which we learn to love our imperfections - as we get healthier, improve and learn along the way.

The reimagined website for the next stage in the journey of Minerva Groupe is insipired by the "Poetry of Imperfection". It speaks to the imperfect nature of our quest for wellness - an ongoing process in which we learn to love our imperfections - as we get healthier, improve and learn along the way.

The reimagined website for the next stage in the journey of Minerva Groupe is insipired by the "Poetry of Imperfection". It speaks to the imperfect nature of our quest for wellness - an ongoing process in which we learn to love our imperfections - as we get healthier, improve and learn along the way.

The reimagined website for the next stage in the journey of Minerva Groupe is insipired by the "Poetry of Imperfection". It speaks to the imperfect nature of our quest for wellness - an ongoing process in which we learn to love our imperfections - as we get healthier, improve and learn along the way.

The visual language draws from the Wabi-sabi ideology - Japanese aesthetic and world view that encourages people to find beauty in imperfection, impermanence, and simplicity.

The visual language draws from the Wabi-sabi ideology - Japanese aesthetic and world view that encourages people to find beauty in imperfection, impermanence, and simplicity.

The visual language draws from the Wabi-sabi ideology - Japanese aesthetic and world view that encourages people to find beauty in imperfection, impermanence, and simplicity.

The visual language draws from the Wabi-sabi ideology - Japanese aesthetic and world view that encourages people to find beauty in imperfection, impermanence, and simplicity.